A short lesson in getting press

Everyone wants it.

Getting covered in the press is a game, and business, of eyeballs. Do you have what they want?

The other day, my Tapstream homie Mack and listened-in on a mentor session Jerrid Grimm, the VP of Client Service at Newad gave at Launch Academy (the sweet place we work out of). It was about how the advertising industry works, and how to go about buying and selling ads as an option to monetize or market your business. Pretty interesting.

What was even more interesting than the knowledge Jerrid was dropping though? The fact that he said he saw Tapstream in every major industry publication he read last week. Even if that was a slight exaggeration, hey, we’ll take it. So, how did that happen?

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Exactly a year after joining the Summify team, that journey has come to an end and I’ve found myself with a new team. One that I’m just as excited about. So how’d I end up at Tapstream? Funny story. I called a guy a noob and he hired me.

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I Called a Guy a Noob and He Hired Me

Weird right?

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Copyright © Robin Campbell 2014