Exactly a year after joining Summify, I’ve found myself on a new team, and one that I’m just as excited about. So, how did I end up here at Tapstream? Funny story. I called a guy a noob and he hired me.
Launched in early May 2012, Tapstream helps iOS, Android and Mac developers discover where their users come from – which websites, emails, tweets or web ads are actually turning incoming website visitors into app users. In terms of other services out there, Tapstream bridges the gap between Google’s web analytics and Flurry’s in-app analytics. Basically we tell you how people surfing the web end up in your app.
Before Tapstream came along, if you entered the App store and installed an app, the developer of that app would have no idea how you ended up in the App Store to install it. Did you come from a social network like Facebook or Twitter? Did you click through from an email campaign, ad, or landing page? No one knew. App marketers and developers were clueless. Now Tapstream helps any one with an app efficiently grow their web marketing campaigns, allowing them to calculate ROI and customer lifetime value for each web channel. App marketing just got smarter.
So far our kickass team is about five deep and is split between Victoria and Vancouver. As for me, I’m heading marketing along side the head noob, @slaven. I’m super stoked to refine all of what I learned while building Summify’s community, and take things to the next level with a metrics driven approach to our campaigns.
If there’s one thing I’ve learned over the last year, it’s that data is king. Test, test, test, collect the data and then make decisions. Never assume people’s needs or behaviour, because you’re wrong 99% of the time.
Curious to here more about Tapstream? Check out our blog or follow @tapstreamapp on Twitter for all sorts of geeky app marketing stuff. For example, we just launched a sweet tool called Review Bar that helps developers get more 5 star ratings for their apps.
Hold tight. More updates to come!